UNDERTOW - NO SLEEP
Homie Undertow recently dropped his second clip and single from his recent album “ON SIGHT” with this vibrant animation by Tenth DAN.
“Life can be so stressful with work and general life commitments. Everyone needs a release and that’s what this song is about”.
Having propelled into the music scene with his new EP ‘On Sight,’ Undertow returns with the release of a colourful animated video for his single ‘No Sleep’.
Animated by hip hop and artist Tenth Dan (Danimation), Undertow effortlessly showcases his carefully balanced lyricism whilst continuing to build a perspective that is relatable which further showcases his versatility.
‘No Sleep’ is a song that reflects the rapper, where he rhymes about being loose and learning how to release himself from life’s everyday struggles.
“Life can be so stressful with work and general life commitments. Everyone needs a release and that’s what this song is about”.
On the video, Undertow said, “The video is an animated clip which flashes to different metaphors throughout the song. The song is super fun and bouncy so I thought I’d do a clip which reflects that.”
“I’m really happy with the way this has come out! I’ve wanted to do an animated clip for so long, and he really smashed this one. Super easy to work with and produced the goods.”
Check out and stream the album here or on any streaming platform.
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CREATING THE GOODZ CREATIVE SHOWCASE #2
FILFURY
FILFURY is a British artist, designer and director.
A multidisciplinary artist, who’s execution is bold and graphic. Although constantly working in a variety of mediums, there is a cohesion throughout his work that reinforces his creative strength and allows for a deliberate mark to be left. Be it through directing live action, photography, digital art, animation or physical sculpture.
FURY mixes mediums, from live action direction – to installation art, effortlessly swapping from full digital executions to real tactile sculptural pieces. A perfectionist in all realms, digital precision translates to immaculate cut and sew detail.
Repurposing form and painting with contemporary textures. Heavily influenced by a 90s childhood, hip hop, cartoons, sneakers and sportswear – directly translate in his works.
As a director, FILFURY is signed to The Mill where he creates film, commercials, music videos, motion design and VFX based narratives.
Artist FURY has exhibited his works internationally in London, Amsterdam, Brazil, New York, Milan, Dusseldorf, Monaco, Hong Kong and Miami. Features with Sneaker Freaker, Hypebeast, Complex, Shoes Up, High Snobiety, Quartz and Fubiz have seen his exposure grow rapidly.
Previous collaborations have included working with Philipp Plein on a range of physical sculptures that fuse fashion and art, the pieces are currently on display in Milan and featured in Philipp Plein print advertising. They can be found in Vanity Fair, Vogue and British GQ.
Career highlights have have included creating the album artwork for Mercury Prize nominee J HUS, music videos for MJCOLE, Rolls Royce film work, apparel for Nike Basketball, World Cup image work with adidas originals, tee designs for Reebok, campaign art for Sneaker Pimps, advertising work with Corona, physical installation sculpture work with Size? in their flagship store in Amsterdam and directing film content for Jordan brand with Footlocker.
To see more of FILFURY work or for collaboration and work inquires click here. Follow FILFURY on Instagram @filfury for updates and recent works.
Keep an eye out for our next creative on “Creating The Goodz” series.